MEXICAN AND LATINO TALENT AT
New York Fashion Week 2022
We are triggered to share with you our latest collaboration with ONxSET, the only Fashion Platform for Mexican and Latin brands officially registered in the CFDA calendar of the New York Fashion Week.
day zero
ARRIVAL & SCOUTING
6 / 08 / 22
The visual and audiovisual production team was formed as follows:
75%
Coming from different Mexico states
25%
New York locals
Distributed among camaramens, videographers, gaffer, staff, makeup artists and other collaborators; under the Creative Direction of Victor Villagomez.
day one
CASTING & FITTING
7 / 08 / 22
Pre fashion show
The first day, the designers select the models that will represent their collection for OnxSet; Fashion Show. Also, the fitting is carried out.
day two
BRAND OUTDOORS SHOOTINGS
8/ 08 / 22
On the outdoors shootings, the visual and audiovisual material is produced for some of the brands launch campaigns
Logistics involved around creative process are always a challenge we look up for.